TONAWANDA, NY - APRIL 1, 2013 - E-ZOIL Products, Inc., an international manufacturer of diesel fuel additives and specialty chemicals, has launched their much anticipated website redesign.  A total renovation of the previous site, www.EZOIL.com includes simplified navigation, updated product content, new products, new product videos, and numerous diesel related educational resources.

"I'm very excited about the new site as it will make it much easier for our customers to find what they need for their diesel vehicles and equipment," said Chris Miller, E-ZOIL Vice President.  Mr. Miller added that, "The redesigned site is responsive to the different media formats and devices people use to browse the internet.  Whether our visitors are navigating our site with a traditional desktop PC, smart phone, or tablet computer, they will receive an optimized experience."  

In addition to updated product content and videos, the new site reflects E-ZOIL's performance positioning strategy.  "Our products improve the performance of diesel fuel and enhance the appearance of diesel vehicles and equipment," said Mr. Miller.  "The entire site was therefore designed to reflect this position." 

For additional information about E-ZOIL, visit www.EZOIL.com.

E-ZOIL was founded in 1980 and is headquartered just outside Buffalo, NY.  They manufacture and market a profitable, proven, comprehensive line of performance‑enhancing diesel fuel additives and cleaning solutions that meet all the needs of fleet owners and owner‑operators for cost-effective solutions that reduce breakdowns and routine maintenance, improve mileage and power, and enhance the appearance of diesel vehicles and equipment inside and out.